The Holidays are a Branding Opportunity
Wednesday, December 7, 2011 at 12:21PM 
The holidays are a great time to spend time with loved ones, reflect on the last year's ups and downs, and most of all, engage in consumerism like a fiend.
That's part of why we love it! The holidays, like it or not, are a commercial holiday, and we've become culturally in tune to brands at this time of year like no other. The holidays are a time for brands to push their identity through the holiday filter and see what comes out on the other side. The best brands hold up through this - they do the holidays, but they do it on their terms.
Put it this way - would you trust a creative agency that sends you a pre-fab holiday card that was clearly mass printed?
We work hard at the holiday time to reinterpret the holidays looking through the eyes of our brand. We have special holiday traditions - those of you on our holiday mailing list know what we're talking about - and we try to remember that above all, while it is the holidays, we are IM Creative. Everything we touch, everything we do, has to feel like it has come from us, and not off the shelf.
All of this begs the question - how are YOU expressing your brand through your holiday interactions? Are you non-inclusive in your holiday wishes? Are you cheap? Are you pre-fab? Are you impresonal? This is an amazing time to engage with customers and contacts on an emotional level. Make sure you are taking advantage of it, and make that emotional interaction branded. Your customers and your business will appreciate the time you've taken to add that special something that makes your brand sparkle. That's what the holidays can do for your brand, so make it happen. Otherwise, you're just supporting Santa's brand, and he's already over-exposed. Do the holidays your way!
Reader Comments (1)
Touching lives and having an emotional interaction towards your customers and other people is a good way of branding the coming holidays.
- Kevin