We like it when people tell us what we can't do.

We were in a big client meeting earlier this week, and while speaking with one of the most senior communications people, he started apologizing all over himself.  

"I'm so sorry the meeting space is so challenging, and our executives are so difficult, and you can't do certain things with our brand. There's so many rules here. You've got to be going nuts."

I told him he couldn't be more wrong.

We are a creative agency, constantly on the lookout for the right idea for our clients. When a company we are working for has a strong point of view, a well-congealed culture, and a distinct identity, it helps the creative process. Rather than having an entire universe of choices before us, the confines of a brand narrow the field. If we've done our jobs and gotten to know your brand as we should, it helps focus our creative choices, helping us make the decisions that will resonate for your brand in a much more efficient way.

Brands have a point of view, and our job is to know where your brand is coming from and how it wants to be portrayed.  That's an asset, not a liability, and its one that we'll always welcome.