FEATURED CASE STUDY
THE SENIOR GAMES
After four years of development, Honda was finally launching the first-ever North American-made Supercar, the Acura NSX. Created to rival the likes of Porche and Ferrari, the first vehicle off the line was sold for $1.2M to NASCAR team owner Rick Hendrick, and IM Creative was hired to create the moment that marked the vehicle's historic debut.
The primary objected was to create an exciting, press-friendly event that honors the contributions of the 100 technicians who helped create the NSX and reveals the vehicle the fanfare and class reflecting the Acura spirit.
We created a celebratory curtain call event in which all members of the team that created the NSX were given the chance to take a bow in front of the assembled masses in the factory. We also constructed a 30 minute program of remarks, videos, and the vehicle reveal that featured the car driving through the video screen and onto a spinning turntable, allowing every angle of the vehicle to have a moment in the spotlight.
A/V + Staging
Logistics + Flow