CEPHALON ONCOLOGY Treanda launch

SITUATION
Cephalon was launching a new oncology division and Treanda,
a treatment of CLL.

PRIMARY OBJECTIVE
Engage an experienced and jaded sales force in unexpected ways that motivate and educate them to sell Treanda.

STRATEGY
Break expectations. We staged the production in the round, incorporating a 360° screen/curtain that obscured and revealed the custom built main stage. State-of-the-art projectors created a seamless image on the cylindrical screen, while attendees watched from pods of modern curved couches punctuated by individual LCD monitors which carried support slide content.


DELIVERABLES
Theme Development
Production Management + Budgeting
Scenic Design + Fabrication
AV Design + Execution
Graphic Design + Implementation
Speaker Coaching + Directing


Onsite Execution
Scripting
Video Production

This was one of the best...no, THE best meeting I've been to in twenty years.
- National Sales Manager, Cephalon Oncology

For more information, connect with Phil Frégeau, VP of Business Development click here.