HONDA NSX SUPERCAR LAUNCH

SITUATION
After four years of development, Honda was finally launching the first-ever North American-made Supercar, the Acura NSX. Created to rival the likes of Porche and Ferrari, the first vehicle off the line was sold for $1.2M to NASCAR team owner Rick Hendrick, and IM Creative was hired to create the moment that marked the vehicle's historic debut.

PRIMARY OBJECTIVE
The primary objected was to create an exciting, press-friendly event that honors the contributions of the 100 technicians who helped create the NSX and reveals the vehicle the fanfare and class reflecting the Acura spirit.

STRATEGY
We created a celebratory curtain call event in which all members of the team that created the NSX were given the chance to take a bow in front of the assembled masses in the factory. We also constructed a 30 minute program of remarks, videos, and the vehicle reveal that featured the car driving through the video screen and onto a spinning turntable, allowing every angle of the vehicle to have a moment in the spotlight.


DELIVERABLES
Creative Direction
Production Management + Budgeting
Event Logistics + Flow
Scenic Design + Fabrication
AV Design + Execution
Graphic Design + Implementation


Executive Presentation Scripting + Rehearsals
Speaker Coaching + Directing
Media Management
Video Production
Print Production
Onsite Execution

You’ve got something special here. You have a culture — you can’t buy culture and you sure can’t buy the enthusiasm that you have.
- Rick Hendrick, Hendrick Motorsports and owner of VIN 001

For more information, connect with Phil Frégeau, VP of Business Development click here.