UPS LOGISTICS LIVE UK

SITUATION
As part of the launch of UPS’ first ever global advertising campaign, the logistics company sought to activate key markets around the globe with a non-traditional, immersive experience that is taken direct to the consumer. One such location was Birmingham, England, which formed a key developing market for UPS.

PRIMARY OBJECTIVE
Socialize the UPS brand with consumers at Britain’s largest shopping mall, the Bullring, building social media assets to show penetration in this market.

STRATEGY
Bring the campaign to life through an interactive and animatronic remote control UPS package car race track that highlights each aspect of the WE LOVE LOGISTICS campaign. Activate passers-by through racing on the track, and recording social media karaoke videos that included singing the campaign theme song and reciting a custom created holiday poem, “Twas the Night of Logistics”.


DELIVERABLES
Experience Design
Venue Sourcing
Graphic Design
Exhibit Engineering
Installation
On-site AV


Social Media Activation
Brand Ambassadors
Content Creation + Writing

Thanks so much for everything, it was great working with you - people here are very impressed.
- European PR Specialist, UPS

For more information, connect with Phil Frégeau, VP of Business Development click here.